The impact of dancehall, reggae and music from the Caribbean, not just on the UK but the global music scene and culture as well, is absolutely immense! The “vibes” are undoubtedly there and when you get the bonafide hits they are there to stay. However, there is much to improve on in terms of cementing this music from a business perspective in the 21st century. The core of the music is based in Jamaica, and the development of technology has meant accessibility to the “business” has become much easier for everyone. This is not necessarily a negative thing, but many artists from this scene are already starting behind the 8-ball with the global perception of the music and the business being a “hustle”.
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