The independent music community has been rallying for change to the streaming payment model for years.
Now, major labels are joining the chorus. Why? The pro-rata model has long benefited bigger record labels, but their cut of the pie is now diminishing due to a number of factors: The growth of independent music, fragmentation of consumption, localisation of music scenes, and the vast amount of music hitting streaming services. Looming over all of this is the potential streaming slowdown. With nearly everyone in agreement that the current streaming model no longer works, it is time to figure out what comes next.
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